Tumblr SEO Guide

This Tumblr SEO guide aims to help your Tumblr blog rank better on search engines, specially google since almost everyone uses it, all this without paying to get visitors. If this is the first time you hear the word SEO, click on the link to find out more.

Is Tumblr SEO friendly?. I’ve seen pages rank very well for keywords that were not included in the url, title or description, probably because they were receiving links from external sources that not only give them importance, but also indicated what the page was all about.  In the end is all about how much information you provide the Search Engine on a particular site, page or post. I will update this Tumblr SEO guide to keep it up-to-date, since Tumblr may decide that the following changes could be made from the customize control panel in the near future.

Tumblr SEO Guide

  1. When writing a post, don’t forget to:
    • Set a custom post URL. Write a brief phrase chain of words, connected by dashes.  Example /post/136456/my-example-post.  Try to get rid of words like the, and, or and keep the useful keywords that identify your specific post.
    • Write the title including the main keyword/s that identify your article.
  2. When adding images, photos and pictures, always include a description in your tumblr pop up window.
  3. When adding a link in your post, always include a description that is related to both your content and the content you are pointing to.
  4. <title> tag change. This way the title for your post shows up on this tag
  5. Go to Customize > Theme > Enable Custom HTML and look for the <title> tag , that ends with </title>.  It should look like this <title>{Title}{block:PostTitle} &bull; {PostTitle}{/block:PostTitle}</title>

  6. <meta name=”description” content=”Example”>Meta Tag. Make this change to give the search engine a brief but focused idea what the page is all about.
  7. Look for the meta tag description (always within your theme’s html).  It must look like this <meta name=”description” content=”{MetaDescription}” /> .  If it’s not there, you must include this line of code always before the </head> tag, always making sure not to mix it with anything else.  I’ve read some articles that tell you to include the custom tumblr tag {block:PostSummary}, this tag throws an error on the header, so dont use it.

  8. <meta name=”keywords” content=”Keyword1, Keyword2, etc”>.  I don’t think this tag will make a difference since it’s no longer consired of much importance by google.
  9. Look for the meta tag, and change it to this <meta name=”keywords” content=”{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}” />. If it is not included in your Tumblr theme, then paste it below the meta description tag

  10. Create and submit a sitemap.xml file to google webmaster tools. This is to make clear to the search engine where each piece of your website is located within the structure.
  11. The sitemap file is supposed to be already included in your Tumblr.  It is located here yourtumblr.tumblr.com/sitemap.xml or yourtumblr.tumblr.com/sitemap1.xml.  You need to visit these pages to find out which is the right one.  Sign up to google webmaster tools and add your sitemap there (after adding your site).

  12. Set up your custom domain name.  This could make your url a bit more relevant as long as it has keywords in it.

All these changes will sure help your Tumblr SEO improve, but having your own domain and website hosted is the way to go if you need better results.  Remember that your tumblr is just one subdomain amongts millions of others within tumblr.com. Leave your comments if you think there is something else that can be done to improve your Tumblr SEO.

6 Responses to "Tumblr SEO Guide"

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  1. herbertwest

    February 1, 2012 at 4:16 pm

    Is there a way to differentiate the title of the homepage and the other pages?


  2. MSE

    February 14, 2012 at 4:59 am


    First off I just wanted to let you know that I LOVE you’re website! Also I don’t quite understand the #4 of Tumblr SEO Guide. I don’t seem to understand what you mean by ” tag change”, change it to what? As you can tell I am fairly new with this but I’m trying hard to learn as much as I can ans so far you’re website’s been the most help.

    Thank you so much for your time!


  3. Jason Greiner

    August 10, 2012 at 10:43 pm

    Some of these suggestions are just so simple that people might overlook them in their day to day SEO efforts, I know I have. Especially in terms of descriptions and custom URLs. Thanks for the tips.


  4. Cristian

    August 11, 2012 at 10:25 pm

    Besides that,changing the tumblr subdomain to your own domain is a good choice,but only will works fine if the sitemap is uploaded into google and feedburner.
    If you know some free way to advertise adult sites and get better google rank,please contact me!
    Thank you!


  5. Gordon Zar

    February 5, 2013 at 4:20 pm

    Somewhere I have read that making at least 200 posts will skyrocket your page hits. (Because you will have a lot of new and fresh content.)
    Also i have read a lot of times that “leaving” comments all over the place is a good idea. Well it is not unless you really want to say something important to a person. You will get a reference link back to your page but the chance of someone clicking that link is very small. Unless you made at least a 1000 comments on 1000 different pages there is no point in doing that.
    There is facebook, twitter and all the social networks that can be used for social promotion, yet until you are “popular” enough, such a promotion will be useless. Thus applying the tricks you have shown us and simply blogging about your desires and what interests you the most is the best way to go.

    The biggest trick is to just have fun and not take it too seriously.

    Thanks again for these tricks, will link to them on my social networks so others can apply them too.


  6. FRed Stevens

    July 2, 2013 at 2:33 pm


    Good article, I’ve done some minor change in my theme’s HTML’s head, following your advice.

    I see you don’t even mention about the importance of including tags with each and every post (original or just reblogged), no matter if text or just images.

    How important is to include the tags, or they are going to serve just the internal search (inside the Tumblr by other Tumblr users) and they have nothing to do with Google search and ranking?

    And if are important to use always the tags, is there recommended long tail tags or short ones?
    (Because as you can see in my posts I always use 3-4 long tail tags, each composed of 4,5 or even 6 words).



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