First, Tumblr raised $ 25 million dollars in funding, almost two months later the first signs of that money getting invested start manifesting. A new hire, more precisely a Fashion Director (Were you expeting to hear the word Engineer?), Rich Tong, founder of weardrobe.com. According to Fashionista, Tong’s first idea was to send aroung 20 Fashion Tumblr bloggers to New York Fashion Week.
How were these fashion bloggers chosen?. Maybe the one that pasted more copyrighted pics, or the one who liked Elle magazine the most?. Probably just because these Tumblelogs in particular (among them are What I Wore, Peace Love Chanel and SarahZucker) have a huge base of followers.
Tumblr is also hosting the NYFW in a real time feed. Hope it doesn’t go down at all, since there seems to be some Media Partners content in there as well, and they are expecting a flood of unique visitors to their Tumblr “alternative channel” sites.
Is this the right move when comes to spend your investor’s greens?. Maybe an agreement with magazines to throw exclusive content for Tumblr would be better?. We will be waiting how the Tumblr Fashion community reacts once these Fashion bloggers start pouring fresh New York Fashion Week content into their Tumblelogs. If it happens to be explosive, Tumblr would show the Fashion Industry how influential they can be.