How to Track your Tumblr Traffic to get visitors stats

If you want to find out what your Tumbl Traffic stats are, like knowing the number of daily visits your Tumblr receives, where they come from, and what keywords were used in google to find it.  The good news is that this tracking toolis used also by big companies and allows you to see detailed statistics about your Tumblr readers. Check the following guide to add google analytics tracker to your Tumblr account and get an accurate report of your visitors.

How to Track number of Visitors on Tumblr.

  1. First of all, sign up for a Google Analytics account (you need to create a gmail account if you dont have one yet)
  2. Now you need to fill in the field with your Tumblr adress (
  3. Next screen will ask you to put your name and country.
  4. You must agree with the terms of service before creating the new account
  5. Now you can see the google analytics code that needs to be pasted into your Tumblr. Some themes already include some part of the tracking code, and you would only need to copy and paste the account ID, which looks like this UA-12346078-4. IMPORTANT: Do not close this page.
  6. Let’s find out if your theme in particular allows you to track your visitors through Analytics.  Go to customize, choose appereance and verify if there’s a field called Google Analytics ID, if the answer is yes, then paste your own account ID there.  Then save and close
  7. If the answer to step 6 was no, then we must copy the whole code the Analytics provides and paste it within your theme HTML in order to properly see the number of visits your blog gets.
  8. Go to customize > Theme > Use Custom HTML
  9. With Crtl+F in your browser, search for </head>.  You need to paste the tracking code just above this line.  Then save and close.

How to Check your Tumblr Visitor Stats.

  1. You need to wait until the next morninig to check for updated visitor statistics. Go to the analytics page again an enter your account.
  2. You will see your site as an account, click on it, after that click on View Report.

That’s it, start exploring all features to find out every detail about your Tumblr Statistics.  Needless to say, this tracker tools won’t tell you what tumblr user is visiting your blog.

8 Responses to "How to Track your Tumblr Traffic to get visitors stats"

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  1. Josey

    March 31, 2011 at 9:33 pm

    My tumblr address has a hyphen in it and when I fill in the required fields for analytics it says that there are invalid characters and it won’t let me submit. Is there any way around this?


  2. Akshay

    March 13, 2012 at 2:15 am

    Helped a lot. Thanks.


  3. Michael

    April 22, 2012 at 1:43 am

    where do i go to sign up for Google Analytics account i coppied the link to my HTML but i dont know what to do with steps 1 through 5. and will this show how many followers i have on my tumblr page ?


    Mr. Tumblr Reply:

    you sign up for Google Analytics at


  4. Aimee

    May 6, 2012 at 7:01 am

    @Josey my url has hyphen’s and it worked. are you sure your putting it in the right spot?


  5. Lauren Hannah

    May 9, 2012 at 5:21 pm

    This helped a lot! I needed visitor stats for requesting books (I have a book blog), so this was great, thank you! :)


  6. penemuel

    May 20, 2013 at 5:13 pm

    What if your “Advanced” area has a completely BLANK field for “Add Custom CSS”? There isn’t anything in there at all, so I don’t know if just pasting the code in that box will put it in the right place or totally screw the whole thing up…


  7. K

    October 26, 2013 at 2:07 am

    I have question. I just want to know when someone looks, like separately see which time soneone looked my website. Which track I have to choose ? Do I have to choose vistis, unqiue vistis, page views, page/vist, bounce rate or avg. visit duration ? Like I just want simple thing, how many and which time and day someone looked my website. I hope that you understand :)


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